The Ultimate Product
Schema Generator
Showcase your products with rich details like price, availability, and reviews. Product schema is essential for eCommerce stores looking to stand out in Google Search and Shopping.
Magic Build
Paste your URL below and our AI will automatically fill the Product fields for you.
Configuration
Live GeneratorWhy use Product?
Showcase your products with rich details like price, availability, and reviews. Product schema is essential for eCommerce stores looking to stand out in Google Search and Shopping.This type is officially supported by major search engines for enhancing search listing appearance.
Output Panel
Want to automate this?
Connect your site to SchemaGen and our AI will automatically extract and deploy schemas for you. No manual coding required.
Launch AI GeneratorWhat is Product Schema?
Showcase your products with rich details like price, availability, and reviews. Product schema is essential for eCommerce stores looking to stand out in Google Search and Shopping.
Google uses Product structured data to understand the content and context of your pages. When correctly implemented, this schema can unlock rich results in Google Search — enhancing your listing with additional information that dramatically improves visibility and click-through rates.
Why Add Product Structured Data?
Appear in Rich Results
Structured data helps Google show enhanced results for your pages in search — including stars, prices, FAQs, and more.
Boost Click-Through Rate
Rich snippets can increase CTR by up to 30% compared to plain search results — more clicks with the same ranking.
Feed AI Search Engines
AI answer engines like Perplexity and Google SGE use structured data to verify and cite facts from your content.
How to Implement Product JSON-LD
Generate
Use the form above to fill in your details and generate valid Product JSON-LD markup in seconds.
Copy
Copy the generated JSON-LD output code with one click — it's already formatted and ready to deploy.
Deploy
Paste the code into your <head> tag, or use SchemaGen's SDK to deploy without touching code.
Want to skip steps 2 & 3? Connect SchemaGen's SDK to deploy directly from the dashboard.
Properties You Can Include
Product schema supports the following schema.org properties. Required fields are the minimum Google needs to consider your markup valid; recommended fields unlock richer search result appearances.
| Property | Description | Expected Type | Status |
|---|---|---|---|
| additionalProperty | A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.\n\nNote: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism. | PropertyValue | Optional |
| additionalType | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide. | Text, URL | Optional |
| aggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. | AggregateRating | Optional |
| alternateName | An alias for the item. | Text | Optional |
| asin | An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from [Wikipedia](https://en.wikipedia.org/wiki/Amazon_Standard_Identification_Number)'s article). Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too. | Text, URL | Optional |
| audience | An intended audience, i.e. a group for whom something was created. | Audience | Optional |
| award | An award won by or for this item. | Text | Optional |
| awards | Awards won by or for this item. | Text | Optional |
| brand | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. | Brand, Organization | Optional |
| category | A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy. | CategoryCode, PhysicalActivityCategory, Text, Thing, URL | Optional |
| color | The color of the product. | Text | Optional |
| colorSwatch | A color swatch image, visualizing the color of a Product. Should match the textual description specified in the color property. This can be a URL or a fully described ImageObject. | ImageObject, URL | Optional |
| countryOfAssembly | The place where the product was assembled. | Text | Optional |
| countryOfLastProcessing | The place where the item (typically Product) was last processed and tested before importation. | Text | Optional |
| countryOfOrigin | The country of origin of something, including products as well as creative works such as movie and TV content. In the case of TV and movie, this would be the country of the principle offices of the production company or individual responsible for the movie. For other kinds of CreativeWork it is difficult to provide fully general guidance, and properties such as contentLocation and locationCreated may be more applicable. In the case of products, the country of origin of the product. The exact interpretation of this may vary by context and product type, and cannot be fully enumerated here. | Country | Optional |
| depth | The depth of the item. | Distance, QuantitativeValue | Optional |
| description | A description of the item. | Text, TextObject | Optional |
| disambiguatingDescription | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. | Text | Optional |
| displayLocation | The location at which an item can be viewed or experienced in-person. | Place | Optional |
| funding | A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo. | Grant | Optional |
Example Product JSON-LD
Here's what valid Product structured data looks like with sample values filled in. Use the generator above to replace these with your own data.
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Example Product",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page",
"additionalProperty": {
"@type": "PropertyValue",
"name": "Example PropertyValue",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page"
},
"additionalType": "Example additionalType",
"aggregateRating": {
"@type": "AggregateRating",
"name": "Example AggregateRating",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page"
},
"alternateName": "Example alternateName",
"asin": "Example asin"
}Validate Your Product Schema
Once deployed, validate your schema is working correctly with our free audit tool. Paste your URL and we'll check for errors, missing properties, and Google Rich Result eligibility.
Check your Product schema for errors and Rich Result eligibility