The Ultimate Service
Schema Generator
Describe a specific service offering — scope, provider, and area served — the structured-data foundation for any services business's individual offering pages.
Magic Build
Paste your URL below and our AI will automatically fill the Service fields for you.
Configuration
Live GeneratorWhy use Service?
Describe a specific service offering — scope, provider, and area served — the structured-data foundation for any services business's individual offering pages.This type is officially supported by major search engines for enhancing search listing appearance.
Output Panel
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Connect your site to SchemaGen and our AI will automatically extract and deploy schemas for you. No manual coding required.
Launch AI GeneratorWhat is Service Schema?
Describe a specific service offering — scope, provider, and area served — the structured-data foundation for any services business's individual offering pages.
Google uses Service structured data to understand the content and context of your pages. When correctly implemented, this schema can unlock rich results in Google Search — enhancing your listing with additional information that dramatically improves visibility and click-through rates.
Why Add Service Structured Data?
Appear in Rich Results
Structured data helps Google show enhanced results for your pages in search — including stars, prices, FAQs, and more.
Boost Click-Through Rate
Rich snippets can increase CTR by up to 30% compared to plain search results — more clicks with the same ranking.
Feed AI Search Engines
AI answer engines like Perplexity and Google SGE use structured data to verify and cite facts from your content.
How to Implement Service JSON-LD
Generate
Use the form above to fill in your details and generate valid Service JSON-LD markup in seconds.
Copy
Copy the generated JSON-LD output code with one click — it's already formatted and ready to deploy.
Deploy
Paste the code into your <head> tag, or use SchemaGen's SDK to deploy without touching code.
Want to skip steps 2 & 3? Connect SchemaGen's SDK to deploy directly from the dashboard.
Properties You Can Include
Service schema supports the following schema.org properties. Required fields are the minimum Google needs to consider your markup valid; recommended fields unlock richer search result appearances.
| Property | Description | Expected Type | Status |
|---|---|---|---|
| additionalType | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide. | Text, URL | Optional |
| aggregateRating | The overall rating, based on a collection of reviews or ratings, of the item. | AggregateRating | Optional |
| alternateName | An alias for the item. | Text | Optional |
| areaServed | The geographic area where a service or offered item is provided. | AdministrativeArea, GeoShape, Place, Text | Optional |
| audience | An intended audience, i.e. a group for whom something was created. | Audience | Optional |
| availableChannel | A means of accessing the service (e.g. a phone bank, a web site, a location, etc.). | ServiceChannel | Optional |
| award | An award won by or for this item. | Text | Optional |
| brand | The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person. | Brand, Organization | Optional |
| broker | An entity that arranges for an exchange between a buyer and a seller. In most cases a broker never acquires or releases ownership of a product or service involved in an exchange. If it is not clear whether an entity is a broker, seller, or buyer, the latter two terms are preferred. | Organization, Person | Optional |
| category | A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy. | CategoryCode, PhysicalActivityCategory, Text, Thing, URL | Optional |
| description | A description of the item. | Text, TextObject | Optional |
| disambiguatingDescription | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. | Text | Optional |
| hasCertification | Certification information about a product, organization, service, place, or person. | Certification | Optional |
| hasOfferCatalog | Indicates an OfferCatalog listing for this Organization, Person, or Service. | OfferCatalog | Optional |
| hoursAvailable | The hours during which this service or contact is available. | OpeningHoursSpecification | Optional |
| identifier | The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details. | PropertyValue, Text, URL | Optional |
| image | An image of the item. This can be a URL or a fully described ImageObject. | ImageObject, URL | Recommended |
| isRelatedTo | A pointer to another, somehow related product (or multiple products). | Product, Service | Optional |
| isSimilarTo | A pointer to another, functionally similar product (or multiple products). | Product, Service | Optional |
| logo | An associated logo. | ImageObject, URL | Optional |
Example Service JSON-LD
Here's what valid Service structured data looks like with sample values filled in. Use the generator above to replace these with your own data.
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Example Service",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page",
"additionalType": "Example additionalType",
"aggregateRating": {
"@type": "AggregateRating",
"name": "Example AggregateRating",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page"
},
"alternateName": "Example alternateName",
"areaServed": {
"@type": "AdministrativeArea",
"name": "Example AdministrativeArea",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page"
},
"audience": {
"@type": "Audience",
"name": "Example Audience",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page"
},
"provider": {
"@type": "Organization"
}
}Validate Your Service Schema
Once deployed, validate your schema is working correctly with our free audit tool. Paste your URL and we'll check for errors, missing properties, and Google Rich Result eligibility.
Check your Service schema for errors and Rich Result eligibility