2026 Structured Data Blueprint

The Ultimate Schedule
Schema Generator

A schedule defines a repeating time period used to describe a regularly occurring Event. At a minimum a schedule will specify repeatFrequency which describes the interval between occurrences of the event. Additional information can be provided to specify the schedule more precisely. This includes identifying the day(s) of the week or month when the recurring event will take place, in addition to its start and end time. Schedules may also have start and end dates to indicate when they are active, e.g. to define a limited calendar of events.

Includes:additionalTypealternateNamebyDaybyMonthbyMonthDaybyMonthWeekdescriptiondisambiguatingDescription+18 more
Instant JSON-LD Generation

Magic Build

Paste your URL below and our AI will automatically fill the Schedule fields for you.

Configuration

Live Generator

Schedule Schema

Fill in the fields below to generate your JSON-LD. Required fields are marked with *.

Required Fields

The name of the item. (Expects: Text)

Recommended

An image of the item. This can be a [[URL]] or a fully described [[ImageObject]]. (Expects: ImageObject, URL)

URL of the item. (Expects: URL)

Why use Schedule?

Structured data like Schedule markup helps search engines identify the most important details about your content instantly, improving your chances of earning rich results.

Output Panel

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What is Schedule Schema?

A schedule defines a repeating time period used to describe a regularly occurring Event. At a minimum a schedule will specify repeatFrequency which describes the interval between occurrences of the event. Additional information can be provided to specify the schedule more precisely. This includes identifying the day(s) of the week or month when the recurring event will take place, in addition to its start and end time. Schedules may also have start and end dates to indicate when they are active, e.g. to define a limited calendar of events.

Why It Matters for SEO

Google uses Schedule structured data to understand the content and context of your pages. When correctly implemented, this schema can unlock rich results in Google Search — enhancing your listing with additional information that dramatically improves visibility and click-through rates.

Why Add Schedule Structured Data?

🔍

Appear in Rich Results

Structured data helps Google show enhanced results for your pages in search — including stars, prices, FAQs, and more.

📈

Boost Click-Through Rate

Rich snippets can increase CTR by up to 30% compared to plain search results — more clicks with the same ranking.

🤖

Feed AI Search Engines

AI answer engines like Perplexity and Google SGE use structured data to verify and cite facts from your content.

How to Implement Schedule JSON-LD

1

Generate

Use the form above to fill in your details and generate valid Schedule JSON-LD markup in seconds.

2

Copy

Copy the generated JSON-LD output code with one click — it's already formatted and ready to deploy.

3

Deploy

Paste the code into your <head> tag, or use SchemaGen's SDK to deploy without touching code.

Want to skip steps 2 & 3? Connect SchemaGen's SDK to deploy directly from the dashboard.

Properties You Can Include

Schedule schema supports the following schema.org properties. Required fields are the minimum Google needs to consider your markup valid; recommended fields unlock richer search result appearances.

PropertyDescriptionExpected TypeStatus
additionalTypeAn additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.Text, URLOptional
alternateNameAn alias for the item.TextOptional
byDayDefines the day(s) of the week on which a recurring Event takes place. May be specified using either DayOfWeek, or alternatively Text conforming to iCal's syntax for byDay recurrence rules.DayOfWeek, TextOptional
byMonthDefines the month(s) of the year on which a recurring Event takes place. Specified as an Integer between 1-12. January is 1.IntegerOptional
byMonthDayDefines the day(s) of the month on which a recurring Event takes place. Specified as an Integer between 1-31.IntegerOptional
byMonthWeekDefines the week(s) of the month on which a recurring Event takes place. Specified as an Integer between 1-5. For clarity, byMonthWeek is best used in conjunction with byDay to indicate concepts like the first and third Mondays of a month.IntegerOptional
descriptionA description of the item.Text, TextObjectOptional
disambiguatingDescriptionA sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.TextOptional
durationThe duration of the item (movie, audio recording, event, etc.) in [ISO 8601 duration format](http://en.wikipedia.org/wiki/ISO_8601).Duration, QuantitativeValueOptional
endDateThe end date and time of the item (in [ISO 8601 date format](http://en.wikipedia.org/wiki/ISO_8601)).Date, DateTimeOptional
endTimeThe endTime of something. For a reserved event or service (e.g. FoodEstablishmentReservation), the time that it is expected to end. For actions that span a period of time, when the action was performed. E.g. John wrote a book from January to *December*. For media, including audio and video, it's the time offset of the end of a clip within a larger file.\n\nNote that Event uses startDate/endDate instead of startTime/endTime, even when describing dates with times. This situation may be clarified in future revisions.DateTime, TimeOptional
exceptDateDefines a Date or DateTime during which a scheduled Event will not take place. The property allows exceptions to a Schedule to be specified. If an exception is specified as a DateTime then only the event that would have started at that specific date and time should be excluded from the schedule. If an exception is specified as a Date then any event that is scheduled for that 24 hour period should be excluded from the schedule. This allows a whole day to be excluded from the schedule without having to itemise every scheduled event.Date, DateTimeOptional
identifierThe identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details.PropertyValue, Text, URLOptional
imageAn image of the item. This can be a URL or a fully described ImageObject.ImageObject, URLRecommended
mainEntityOfPageIndicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](/docs/datamodel.html#mainEntityBackground) for details.CreativeWork, URLOptional
nameThe name of the item.TextRequired
ownerA person or organization who owns this Thing.Organization, PersonOptional
potentialActionIndicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.ActionOptional
repeatCountDefines the number of times a recurring Event will take place.IntegerOptional
repeatFrequencyDefines the frequency at which Events will occur according to a schedule Schedule. The intervals between events should be defined as a Duration of time.Duration, TextOptional

Example Schedule JSON-LD

Here's what valid Schedule structured data looks like with sample values filled in. Use the generator above to replace these with your own data.

Example Output
{
  "@context": "https://schema.org",
  "@type": "Schedule",
  "name": "Example Schedule",
  "image": "https://example.com/images/example.jpg",
  "url": "https://example.com/page",
  "additionalType": "Example additionalType",
  "alternateName": "Example alternateName",
  "byDay": {
    "@type": "DayOfWeek",
    "name": "Example DayOfWeek",
    "image": "https://example.com/images/example.jpg",
    "url": "https://example.com/page"
  },
  "byMonth": 42,
  "byMonthDay": 42
}

Validate Your Schedule Schema

Once deployed, validate your schema is working correctly with our free audit tool. Paste your URL and we'll check for errors, missing properties, and Google Rich Result eligibility.

Free Schema Audit Tool →

Check your Schedule schema for errors and Rich Result eligibility