2026 Structured Data Blueprint

The Ultimate EntryPoint
Schema Generator

An entry point, within some Web-based protocol.

Includes:actionApplicationactionPlatformadditionalTypealternateNameapplicationcontentTypedescriptiondisambiguatingDescription+12 more

Instant JSON-LD Generation

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Why use EntryPoint?

Structured data like EntryPoint markup helps search engines identify the most important details about your content instantly, improving your chances of earning rich results.

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What is EntryPoint Schema?

An entry point, within some Web-based protocol.

Why It Matters for SEO

Google uses EntryPoint structured data to understand the content and context of your pages. When correctly implemented, this schema can unlock rich results in Google Search — enhancing your listing with additional information that dramatically improves visibility and click-through rates.

Why Add EntryPoint Structured Data?

🔍

Appear in Rich Results

Structured data helps Google show enhanced results for your pages in search — including stars, prices, FAQs, and more.

📈

Boost Click-Through Rate

Rich snippets can increase CTR by up to 30% compared to plain search results — more clicks with the same ranking.

🤖

Feed AI Search Engines

AI answer engines like Perplexity and Google SGE use structured data to verify and cite facts from your content.

How to Implement EntryPoint JSON-LD

Generate

Use the form above to fill in your details and generate valid EntryPoint JSON-LD markup in seconds.

Copy

Copy the generated JSON-LD output code with one click — it's already formatted and ready to deploy.

Deploy

Paste the code into your <head> tag, or use SchemaGen's SDK to deploy without touching code.

Want to skip steps 2 & 3? Connect SchemaGen's SDK to deploy directly from the dashboard.

Properties You Can Include

EntryPoint schema supports the following schema.org properties. Required fields are the minimum Google needs to consider your markup valid; recommended fields unlock richer search result appearances.

Property	Description	Expected Type	Status
actionApplication	An application that can complete the request.	SoftwareApplication	Optional
actionPlatform	The high level platform(s) where the Action can be performed for the given URL. To specify a specific application or operating system instance, use actionApplication.	DigitalPlatformEnumeration, Text, URL	Optional
additionalType	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.	Text, URL	Optional
alternateName	An alias for the item.	Text	Optional
application	An application that can complete the request.	SoftwareApplication	Optional
contentType	The supported content type(s) for an EntryPoint response.	Text	Optional
description	A description of the item.	Text, TextObject	Optional
disambiguatingDescription	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.	Text	Optional
encodingType	The supported encoding type(s) for an EntryPoint request.	Text	Optional
httpMethod	An HTTP method that specifies the appropriate HTTP method for a request to an HTTP EntryPoint. Values are capitalized strings as used in HTTP.	Text	Optional
identifier	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details.	PropertyValue, Text, URL	Optional
image	An image of the item. This can be a URL or a fully described ImageObject.	ImageObject, URL	Recommended
mainEntityOfPage	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](/docs/datamodel.html#mainEntityBackground) for details.	CreativeWork, URL	Optional
name	The name of the item.	Text	Required
owner	A person or organization who owns this Thing.	Organization, Person	Optional
potentialAction	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.	Action	Optional
sameAs	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.	URL	Optional
subjectOf	A CreativeWork or Event about this Thing.	CreativeWork, Event	Optional
url	URL of the item.	URL	Recommended
urlTemplate	An url template (RFC6570) that will be used to construct the target of the execution of the action.	Text	Optional

Example EntryPoint JSON-LD

Here's what valid EntryPoint structured data looks like with sample values filled in. Use the generator above to replace these with your own data.

Example Output

{
  "@context": "https://schema.org",
  "@type": "EntryPoint",
  "name": "Example EntryPoint",
  "image": "https://example.com/images/example.jpg",
  "url": "https://example.com/page",
  "actionApplication": {
    "@type": "SoftwareApplication",
    "name": "Example SoftwareApplication",
    "image": "https://example.com/images/example.jpg",
    "url": "https://example.com/page"
  },
  "actionPlatform": {
    "@type": "DigitalPlatformEnumeration",
    "name": "Example DigitalPlatformEnumeration",
    "image": "https://example.com/images/example.jpg",
    "url": "https://example.com/page"
  },
  "additionalType": "Example additionalType",
  "alternateName": "Example alternateName",
  "application": {
    "@type": "SoftwareApplication",
    "name": "Example SoftwareApplication",
    "image": "https://example.com/images/example.jpg",
    "url": "https://example.com/page"
  }
}

Validate Your EntryPoint Schema

Once deployed, validate your schema is working correctly with our free audit tool. Paste your URL and we'll check for errors, missing properties, and Google Rich Result eligibility.

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Check your EntryPoint schema for errors and Rich Result eligibility

SchemaGen

The Ultimate EntryPoint Schema Generator