The Ultimate EndorsementRating
Schema Generator
An EndorsementRating is a rating that expresses some level of endorsement, for example inclusion in a "critic's pick" blog, a "Like" or "+1" on a social network. It can be considered the result of an EndorseAction in which the object of the action is rated positively by some agent. As is common elsewhere in schema.org, it is sometimes more useful to describe the results of such an action without explicitly describing the Action. An EndorsementRating may be part of a numeric scale or organized system, but this is not required: having an explicit type for indicating a positive, endorsement rating is particularly useful in the absence of numeric scales as it helps consumers understand that the rating is broadly positive.
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Live GeneratorWhy use EndorsementRating?
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Launch AI GeneratorWhat is EndorsementRating Schema?
An EndorsementRating is a rating that expresses some level of endorsement, for example inclusion in a "critic's pick" blog, a "Like" or "+1" on a social network. It can be considered the result of an EndorseAction in which the object of the action is rated positively by some agent. As is common elsewhere in schema.org, it is sometimes more useful to describe the results of such an action without explicitly describing the Action. An EndorsementRating may be part of a numeric scale or organized system, but this is not required: having an explicit type for indicating a positive, endorsement rating is particularly useful in the absence of numeric scales as it helps consumers understand that the rating is broadly positive.
Google uses EndorsementRating structured data to understand the content and context of your pages. When correctly implemented, this schema can unlock rich results in Google Search — enhancing your listing with additional information that dramatically improves visibility and click-through rates.
Why Add EndorsementRating Structured Data?
Appear in Rich Results
Structured data helps Google show enhanced results for your pages in search — including stars, prices, FAQs, and more.
Boost Click-Through Rate
Rich snippets can increase CTR by up to 30% compared to plain search results — more clicks with the same ranking.
Feed AI Search Engines
AI answer engines like Perplexity and Google SGE use structured data to verify and cite facts from your content.
How to Implement EndorsementRating JSON-LD
Generate
Use the form above to fill in your details and generate valid EndorsementRating JSON-LD markup in seconds.
Copy
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Deploy
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Properties You Can Include
EndorsementRating schema supports the following schema.org properties. Required fields are the minimum Google needs to consider your markup valid; recommended fields unlock richer search result appearances.
| Property | Description | Expected Type | Status |
|---|---|---|---|
| additionalType | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide. | Text, URL | Optional |
| alternateName | An alias for the item. | Text | Optional |
| author | The author of this content or rating. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably. | Organization, Person | Optional |
| bestRating | The highest value allowed in this rating system. | Number, Text | Optional |
| description | A description of the item. | Text, TextObject | Optional |
| disambiguatingDescription | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation. | Text | Optional |
| identifier | The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See [background notes](/docs/datamodel.html#identifierBg) for more details. | PropertyValue, Text, URL | Optional |
| image | An image of the item. This can be a URL or a fully described ImageObject. | ImageObject, URL | Recommended |
| mainEntityOfPage | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See [background notes](/docs/datamodel.html#mainEntityBackground) for details. | CreativeWork, URL | Optional |
| name | The name of the item. | Text | Required |
| owner | A person or organization who owns this Thing. | Organization, Person | Optional |
| potentialAction | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role. | Action | Optional |
| ratingExplanation | A short explanation (e.g. one to two sentences) providing background context and other information that led to the conclusion expressed in the rating. This is particularly applicable to ratings associated with "fact check" markup using ClaimReview. | Text | Optional |
| ratingValue | The rating for the content.\n\nUsage guidelines:\n\n* Use values from 0123456789 (Unicode 'DIGIT ZERO' (U+0030) to 'DIGIT NINE' (U+0039)) rather than superficially similar Unicode symbols.\n* Use '.' (Unicode 'FULL STOP' (U+002E)) rather than ',' to indicate a decimal point. Avoid using these symbols as a readability separator. | Number, Text | Optional |
| reviewAspect | This Review or Rating is relevant to this part or facet of the itemReviewed. | StructuredValue, Text | Optional |
| sameAs | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website. | URL | Optional |
| subjectOf | A CreativeWork or Event about this Thing. | CreativeWork, Event | Optional |
| url | URL of the item. | URL | Recommended |
| worstRating | The lowest value allowed in this rating system. | Number, Text | Optional |
Example EndorsementRating JSON-LD
Here's what valid EndorsementRating structured data looks like with sample values filled in. Use the generator above to replace these with your own data.
{
"@context": "https://schema.org",
"@type": "EndorsementRating",
"name": "Example EndorsementRating",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page",
"additionalType": "Example additionalType",
"alternateName": "Example alternateName",
"author": {
"@type": "Organization",
"name": "Example Organization",
"image": "https://example.com/images/example.jpg",
"url": "https://example.com/page"
},
"bestRating": 5,
"description": "A sample description for this EndorsementRating."
}Validate Your EndorsementRating Schema
Once deployed, validate your schema is working correctly with our free audit tool. Paste your URL and we'll check for errors, missing properties, and Google Rich Result eligibility.
Check your EndorsementRating schema for errors and Rich Result eligibility